Over the past four years Jeda Lewis has worked tirelessly promoting talented Scottish designers through events and business development projects on behalf of Scottish Enterprise Textiles and through her online shop, Velvet Boutique. The last couple of years have been particularly challenging as Jeda has been fighting breast cancer. But she has just welcomed her 30th birthday with open arms and this week is celebrating being shortlisted for the O2 X Awards 2008, Fashion Business category, sponsored by Grazia.
Says Jeda, “Reaching the regional finals in the O2 X Awards has given me a great sense of achievement. Not only is it wonderful to receive this kind of industry recognition, but it has re-inspired me to take my business forward. This could not have happened at a more crucial time, when I have only just taken the focus off my health and put it back onto Velvet Boutique. What a great way to round off a challenging year!”
Velvet Boutique now boasts 47 designers and around 1000 individual products, including womenswear, handbags, scarves, contemporary jewellery and home décor, with many one-off pieces for the discerning shopper. Jeda is particularly proud of the fact that by supporting these designers, her customers are in turn supporting their local makers and traditional Scottish industries.
For more information and shop online, go to www.velvetboutique.co.uk.
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