What do Luxe Deluxe, The Mymble’s Daughter and Belle & Boo have in common? According to the Etsy by Numbers blog, they’re currently the top three Etsy sellers in the UK, in the Handmade category. I had a quick peak at their Etsy stores to see what it is that sets them apart.
Luxe Deluxe sells beautiful handcrafted jewellery, incorporating a vast array of unusual findings. You’ll find vintage brass, retro Japanese and Czech glass, sterling silver, antiqued pewter charms and vintage carved acrylics.
The Mymble’s Daughter also sells jewellery. Her work draws on imagery from her Welsh home, ‘a land where everyone lives in castles and the seas are filled with magical creatures’. You’ll find hand cut plastic silhouettes, clay pendants with printed images and other image based charms.
Peggy says of her work, ‘My Etsy success has been a great surprise to me! I do hardly any marketing so everything is mostly through word of mouth. I make what I love and I love what I make and I think my customers can tell that. I think it’s really important to enjoy what you do and not to try to make something just because you think it will sell well. Many people make jewellery for that special occasion but I try to make jewellery for every day too that you won’t be too precious about wearing. It’s fun to collect and to match it to your current outfit and mood. I think this is why I have so many repeat customers!’
Belle & Boo creates beautiful illustrations. The artist is Mandy who has been drawing since she was a child. Her favourite childhood storybooks remain a constant source of inspiration. The illustrations are beautiful, depicting children and animals, each one telling its own story.
All of these stores are different. But there are a number of similarities which could go part way to explaining their success. To begin, the product images in each store are well shot and different angles and close up views are provided. This is so important when selling online, but it’s something that many sellers overlook.
The product descriptions are detailed, providing the customer with everything they need to know about the items for sale. This includes sizing information and the materials that have been used.
Their shop policies are comprehensive and written clearly, stating everything that the customer needs to be aware of before purchasing.
Of course we mustn’t forget the products themselves. Each seller has a quality product which appeals to their target market.
And finally, following on from Peggy’s point, could it be their customer service that sets them apart? The ‘tone’ of each store is welcoming and friendly and their feedback ratings are good. Is it down to the customer relationships that are built up over the years and lead to repeat orders?
What do you think? What makes a successful Etsy seller?
Bookmark this post:
These icons link to social bookmarking sites where readers can share and discover new web pages.