The New Lyx Ad
Wednesday, February 16th, 2011 at 9:45 am
Posted by Jenny Hudson
Have you seen the new Lynx Excite ad? The one with the angels?
It’s very clever. At the beginning the location, the music and the angels’ clothes all point towards a high end couture or perfume product. It’s subtler and bit more ‘grown up’ than their usual adverts but incorporates their signature humour and ‘Lynx effect’ concept.
The ad certainly suggests a successful marketing campaign. It wouldn’t work if the Lynx effect hadn’t become so recognisable.
I know I’m not their target market but it certainly made me smile.